Privacy and Cookies Notice

AXONMEDICAL Ltd trading as Axon Diagnostics is committed to ensuring that privacy is
protected and any information given to us by which any individual can be identified will only
be used by us in accordance with this privacy notice.

When you use this website or interact with Axon Diagnostics we are dedicated to protecting
the privacy of your personal information and handling it securely in accordance with the
Data Protection Act 2018 and the EU-General Data Protection Regulation (GDPR).

By engaging with Axon Diagnostics and providing any form of personal data to us or by using
our services, website or other online or digital platform(s) this is deemed to be accepting or
consenting to the practices as described or referred to in this Privacy Notice.

What data do we collect?

We collect information you provide directly to us. For example, we collect information
when you fill out a contact form, submit a request for us to contact you or otherwise
communicate with us. The types of information we may collect include your name, email
address, mobile number and other contact or identifying information you choose to
provide. Using Google Analytics, we collect anonymous data from every visitor of the
website to monitor traffic and improve the performance of the website. For example, we
collect information like web requests, the data sent in response to such requests, the
Internet Protocol address, the browser type, the browser language, and a timestamp for the
request.

Cookies

We also use various technologies to collect information, and this may include sending
cookies to your computer. Cookies are small data files stored on your hard drive or in your
device memory that helps us to improve our services and your experience, see which areas
and features of our services are popular and count visits. We may also collect information
using web beacons (also known as “tracking pixels”). Web beacons are electronic images
that may be used in our services or emails and to track count visits or understand usage and
campaign effectiveness.

Use of the Data

We process personal data only for the purpose for which they are collected. The purpose is
dependent on whether you use only our website, or additionally, our services. If you use our
services, you are required to register, and we collect your personal data. We use this
personal data for the provision of the service or the performance of the contract. We may
use your personal data for other similar purposes, including marketing and communications,
but that will only occur in the case we have your consent or another legal justification for
doing so.

We employ industry standard techniques to protect against unauthorised access of data
about you that we store, including personal information. We do not share personal
information you have provided to us without your consent, unless:

• Doing so is appropriate to carry out your own request.
• We believe it’s needed to enforce our legal agreements or that is legally required.
• We believe it’s needed to detect, prevent or address fraud, security or technical issues.

Sharing of Data

The information we collect is not traded, sold, leased or rented. Aggregated, anonymised
data is periodically transmitted to external services to help us improve the website and
service. We may also share site visitor information with the Care Quality Commission for
monitoring purposes. We may allow third parties to provide analytics services. These third
parties may use cookies, web beacons and other technologies to collect information about
your use of the services and other websites, including your IP address, web browser, pages
viewed, time spent on pages, links clicked and conversion information. We also may use
social buttons provided by services like Twitter, YouTube and LinkedIn. Your use of these
third-party services is entirely optional. We are not responsible for the privacy policies
and/or practices of these third-party services, and you are responsible for reading and
understanding those third-party services’ privacy policies.

What are your data protection rights?

The right to access 
You have the right to request copies of your personal data that our company may hold.

The right to rectification
You have the right to request our company correct any information about you that you
believe is inaccurate. You also have the right to request our company to complete
information you believe is incomplete.

The right to erasure
You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing
You have the right to request that we restrict the processing of your personal data, under
certain circumstances.

The right to object to processing
You have the right to object to us processing your personal data, under certain
circumstances.

The right to data portability
You have the right to request that we transfer your personal data that we have collected to
another organisation, or directly to you, under certain circumstances.

If you would like to exercise any of these rights, you may make a request via email to
dataprotection@axondiagnostics.com, by telephone 0330 1234 999 or in writing to our
office as detailed at the bottom of this page.

Where it may have been necessary to get your consent to use your personal data, at any
moment, you have the right to withdraw that consent. If you withdraw your consent, we
will cease using your personal data without affecting the lawfulness of processing based on
consent before your withdrawal.

Opt-Out, Communication Preferences

You may modify your communication preferences and/or opt-out from specific
communications at any time. Please specify and adjust your preferences.

Security

We take reasonable steps to protect personally identifiable information from loss, misuse,
and unauthorised access, disclosure, alteration, or destruction. But, you should keep in
mind that no Internet transmission is ever completely secure or error-free. In particular,
email sent to or from the Sites may not be secure.

About Children

The website is not intended for people under the age of 18. We do not knowingly collect
personally identifiable information via the Website from visitors in this age group.

Changes to the Privacy Policy

We may amend this Privacy Policy from time to time. Use of information we collect now is
subject to the Privacy Policy in effect at the time such information is used. If we make major
changes in the way we collect or use information, we will notify you by posting an
announcement on the Website or sending you an email.

Contacting us

If you have an queries or concerns relating to this statement, our Data Protection Officer
can be contacted via: dataprotection@axondiagnostics.com

Last updated: 03/06/2022.